My Name Is Simon Vernon & This Is My Story
This is the journey that created the Sell LESS, Earn MORE philosophy and how it’s helping people across the UK achieve financial freedom.
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The Drop Ship FormulaTM Story
The Warehouse Grind
I didn’t come from a corporate background or climb a career ladder. After leaving school with just one grade C, the only work I could get was in a warehouse. Twelve-hour shifts, picking and packing plastic products day in, day out. It was exhausting, unfulfilling, and felt like a dead end.
Like many people, I craved freedom, flexibility, and the chance to build something of my own. But at the time, I had no clear path out. I thought working harder was the only option, yet all it did was wear me down.
Everything changed when I got my first computer and connected to the internet. I discovered that making money online was real. What started as a hobby, building forums, blogs, and AdSense sites, gave me the first taste of freedom. It wasn’t about overnight success or chasing shiny objects, it was about proving to myself that I could create income online.
That realisation planted the seed for what would become my Sell LESS, Earn MORE philosophy, a smarter, simpler way to build income without grinding yourself into the ground.
From Warehouse to the World
After years of warehouse shifts, I realised the most valuable tool I had wasn’t my hands, it was my mind. Instead of wasting weekends down the pub, I decided to broaden my horizons by travelling.
I quit my full-time job with a dream of seeing the world, but I only made it as far as South East Asia before reality set in. I landed in Chiang Mai, Thailand, a city that quickly became my home for the next six years.
But travelling didn’t solve the problem. I still needed a way to create passive income to fund the freedom I wanted. I tried everything: affiliate marketing, blogging, Amazon FBA, and even dabbling in Forex. Each one promised overnight success, but in reality, the learning curves were steep, the competition was fierce, and the results were disappointing.
The truth was, I was working just as hard as before, late nights, endless trial and error, and I still wasn’t getting anywhere.
The First Sale That Changed Everything
After weeks of research, one business model stood out above the rest: dropshipping. But not just the low-value, race-to-the-bottom kind you see everywhere. I realised that high-ticket dropshipping, selling fewer products at higher profit margins, made far more sense.
The idea of running a business from anywhere in the world was electrifying. I still remember sitting in a bar in Thailand when I saw my very first sale come through. That single order proved it was possible, I could build a business that funded my freedom.
To get started, I enrolled in Anton Kraly’s Drop Ship Lifestyle programme. It gave me a foundation, but I quickly discovered it was designed for the US market, not the UK. The suppliers, the systems, even the way you set up accounts, none of it translated easily across the pond.
So I had to figure it out the hard way. I made mistakes, hit dead ends, and spent countless late nights adapting what I’d learned to make it work in the UK. Eventually, I cracked the code, and that’s when my Sell LESS, Earn MORE philosophy really began to take shape.
From Coaching to Creating Drop Ship FormulaTM
As my business grew, I became a certified coach for Drop Ship Lifestyle, mentoring hundreds of students, including almost every member from the UK. It gave me a front-row seat to the challenges UK entrepreneurs were facing.
The problem? Coaching people for 30 minutes a week wasn’t enough. I could see the same mistakes being repeated, the same gaps in the US-focused system, and the same frustration I’d once felt.
That’s when I had my lightbulb moment: the UK needed its own proven system for high-ticket dropshipping. One built around UK suppliers, UK customers, and a smarter business model that allowed entrepreneurs to Sell LESS and Earn MORE.
So I took everything I’d learnt the hard way, combined it with my coaching experience, and developed what would eventually become Drop Ship FormulaTM.
Developed a Formula For Success
After years of trial and error, wasted money, and countless setbacks, I finally cracked the code: a proven formula for building a profitable high-ticket dropshipping business in the UK.
But it wasn’t enough to know it worked for me. I shared my formula with a small group of entrepreneurs, and when they started getting results too, I realised I’d created something powerful.
That’s when Drop Ship FormulaTM was born. More than just a training programme, it became a community of ambitious people who wanted to build freedom businesses without the grind.
Today, Drop Ship FormulaTM has grown into the UK’s leading high-ticket dropshipping education company, with over 1,500 students building successful online stores. But this is only the beginning. My mission is simple: to empower as many people as possible to Sell LESS, Earn MORE, and create a business that funds the life they truly want.
Spreading the Sell LESS, Earn MORE Philosophy
What started as my personal journey has now grown into a movement. Through Drop Ship FormulaTM, I’ve shared my proven system with over 1,500 people across the UK, helping them launch profitable high-ticket stores, secure reliable UK suppliers, and build businesses designed for freedom.
I’ve built a thriving online community where aspiring entrepreneurs support and inspire each other. But most importantly, I’ve watched ordinary people transform into confident business owners who finally have the time, location, and financial freedom they once thought was out of reach.
Now it’s your turn. If you’re ready to escape the grind, take control of your future, and build a smarter online business, then it’s time to learn how to Sell LESS, Earn MORE with Drop Ship FormulaTM.

Are You Living Life on Repeat?
You drag yourself out of bed each morning, already dreading another long day.
Maybe it’s long shifts in a warehouse… maybe it’s the 9–5 office grind. Either way, it feels the same, exhausting, repetitive, and unfulfilling.
Work. Commute. Eat. Sleep. Repeat.
You tell yourself this is just “adult life”, but deep down, you know it’s not what you were meant for. You weren’t put here to live on autopilot, trading your time for just enough money to get by.
You’ve thought about starting your own business, but where do you even begin? Most of the people you know have never done it. And the ones you see online? They’re all hype and no substance.
So you’re left wondering, “Is there really a proven way to break free?”
That’s where Drop Ship FormulaTM comes in. Built specifically for the UK, it’s a step-by-step system that shows you how to:
- Build a profitable high-ticket dropshipping business with UK suppliers
- Create income without working longer hours or burning out
- Follow a proven blueprint designed for people right here in the UK
- Get expert support, feedback, and a community that has your back
What was once just a dream, more freedom, more control, more time for the things that matter, can become your reality.
And it all starts with learning how to Sell LESS and Earn MORE.
The Drop Ship FormulaTM Difference
Most “make money online” promises are built on hype. They push low-ticket products, gimmicks, or US-based strategies that simply don’t work here in the UK. That’s why I created Drop Ship FormulaTM, a proven, UK-specific system that gives you the skills, support, and confidence to build a business that lasts.
High-Ticket Focus
Sell fewer products at higher profit margins. Stop chasing hundreds of tiny sales and learn how to Sell LESS and Earn MORE.
UK-Specific Training
No more trying to copy American strategies that don’t translate. Every part of Drop Ship FormulaTM is built for the UK market, with UK suppliers and UK customers in mind.
Supplier Approval Methods
Our proven approach gets UK suppliers to say yes to working with you, even if you’re brand new. This alone saves you months of frustration.
Step-by-Step Training
Over 120 lessons covering everything from niche selection to running profitable Google & Bing Ads. Nothing left out, nothing assumed.
Expert Coaching & Q&A
Get direct access to me and my team through live Q&A sessions and proven frameworks. No more trial and error on your own.
Supportive Community
Join over 1,500 like-minded UK entrepreneurs, all building real businesses and sharing the journey with you.
Drop Ship FormulaTM isn’t about chasing shiny objects or working yourself into the ground. It’s about building a real, profitable online business that gives you time, freedom, and financial independence.
That’s the Drop Ship FormulaTM difference, and it’s why our members succeed where others fail.
Happy Customers
Don't take our word for it.
See what customers are saying about us.
"I was very shocked that it took off in a big way and still wondering if its real, in less than 3 months Ive done over £150,000 in sales.
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Norma
"BOOM - just passed the £1 Million in less than 12 months, really pleased with the results, year two I'm aiming for 3 Million."
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Mark
"My store is growing from strength to strength thanks to The Drop Ship FormulaTM Course. In January alone the sale revenue was over £40k.
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Dan
"Im absolutely buzzing, Got my first two orders for nearly £6,000 and I havent even started running Google Ads yet."
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Jenn
"The real eye-opener was last year whilst on holiday for 2 weeks, we made more money than I would in my offline business working physically hard for 2 months!"
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Paul
"I'm absolutely buzzing, I made £900 profit on a single 2.2k sale. So excited for what is to come!"
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Perry
"I signed up to the DSF course because I knew there must be a better way. Six weeks later, my new business has just passed the £25K mark for March."
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Kieron
"Quite simply, the course works. It can be hard, it can be tough, and you can doubt yourself, but I just stuck at it, followed the course and within 5-6 weeks of running ads I've hit £25k in sales - WOW."
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Anthony
"I was at a loss till I come across Drop Ship Formula. 5 years of not knowing and I’ve only been with drop ship formula for 3 months and my business is launching next month."
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Craig


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Frequently Asked Questions
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After starting and scaling his own high-ticket dropshipping businesses, Simon saw how many UK entrepreneurs were struggling with advice designed for the US market. He created Drop Ship Formula to give people in the UK a proven, step-by-step system to build profitable online businesses without the confusion or wasted time.
Drop Ship Formula is designed specifically for the UK market, with strategies that work here, not just overseas. The training focuses on high-ticket products, supplier relationships, and advertising methods that fit the UK e-commerce landscape. Plus, members get live Q&A sessions, personal coaching, and access to a supportive community.
Simon Vernon is an entrepreneur with years of hands-on experience building e-commerce businesses. He is the founder of Drop Ship Formula, a UK-based training programme focused on high-ticket dropshipping. After building his own successful e-commerce businesses, he now teaches aspiring entrepreneurs how to start and grow profitable online stores. Through his training and coaching, Simon helps people across the UK gain the skills, confidence, and freedom to build businesses that fit the lifestyle they want. He started Drop Ship Formula to share what he learned along the way, so others can avoid common mistakes and fast-track their own success.
Members get access to over 120 video lessons, live group Q&A calls every two weeks, a members-only support group, and the opportunity for one-to-one coaching. Everything is designed to give clear guidance, practical tools, and ongoing support.
Simon’s mission is to help aspiring UK entrepreneurs gain financial independence by building sustainable online businesses. Drop Ship Formula isn’t just about making sales, it’s about creating businesses that provide freedom, confidence, and a lifestyle people are proud of.